Download E-books eBusiness & eCommerce: Management der digitalen Wertschöpfungskette (German Edition) PDF

March 21, 2017 | Management | By admin | 0 Comments

By Andreas Meier

Im Mittelpunkt des Fachbuchs stehen die Glieder der digitalen Wertschöpfungskette? jedem einzelnen ist ein eigenes Kapitel gewidmet. Neben Geschäftsmodellen und enterprise Webs werden digitale Beschaffungs- und Marketingprozesse behandelt, Verhandlungsprozesse, Sicherheitsfragen sowie das Lieferanten- und Kundenbeziehungsmanagement. Anwendungsbeispiele und eine durchgehende Fallstudie illustrieren die Vorgehensweisen. Für die three. Auflage wurden Methoden und Techniken des internet 2.0 (Social internet) und des internet 3.0 (Semantic internet) eingearbeitet.

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