By John R. Ehrenfeld
The built global, more and more conscious of “inconvenient truths” approximately worldwide warming and sustainability, is popping its realization to attainable remedies—eco-efficiency, sustainable improvement, and company social accountability, between others. yet such measures are mere Band-Aids, they usually may very well do extra damage than strong, says John Ehrenfeld, a pioneer within the box of commercial ecology. during this deeply thought of publication, Ehrenfeld demanding situations traditional understandings of “solving” environmental difficulties and gives a considerably new set of techniques to achieve sustainability.
The book is based upon this new definition: sustainability is the chance that people and different existence will flourish on the earth perpetually. There are stumbling blocks to this hopeful imaginative and prescient, even if, and overcoming them would require us to remodel our habit, either separately and jointly. Ehrenfeld identifies problematical cultural attributes—such because the endless intake that characterizes sleek life—and outlines useful steps towards constructing sustainability as a attitude. through concentrating on the “being” mode of human life instead of at the unsustainable “having” mode we hold to now, he asserts, a sustainable global is inside of our reach.
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