Download E-books Unternehmensstrategien erfolgreich umsetzen durch Commitment Management PDF

March 20, 2017 | Management | By admin | 0 Comments

By Professor Dr. Klaus Karst, Professor Dr. Tilman Segler, Karl F. Gruber (auth.)

In nahezu jedem größeren Unternehmen wurden in den letzten Jahren strategische Veränderungsprojekte durchgeführt, deren Erfolg jedoch oft ausblieb. Es fehlte die innere Bereitschaft der Mitarbeiter, das Projekt mitzutragen. Dieses "Commitment", d.h. die innere Verpflichtung dem Unternehmen gegenüber, ist jedoch von entscheidender Bedeutung für den Unternehmenserfolg. Hier setzen die Autoren an: Sie zeigen am praktischen Beispiel eines Fusionsvorhabens neue Instrumente eines umfassenden dedication Managements in Abgrenzung zur klassischen Mitarbeitermotivation auf. Dazu gehört die von ihnen entwickelte AMC-Methode oder das factor administration. Erstmals wird ein ganzheitlicher Gestaltungsrahmen für die unternehmensinterne Kommunikation umfassend und anschaulich dargestellt.

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