By Tony Royle
The McDonald's company is not just the most important system-wide revenues carrier on the planet, it's a phenomenon in its personal correct, and is now well-known because the most renowned model on this planet. via delivering a close research of the level to which the McDonald's company adapts or imposes its labour kinfolk rules in Europe, this quantity represents a true existence case learn revealing the interplay among a world multi-national firm and the regulatory structures of a few various eu international locations. Key gains contain:
* an outline of the McDonald's Corporation's improvement and constitution
* an research of its company tradition and the problems of franchising
* an exam of key union suggestions, together with platforms of co-determination, session and collective-bargaining
* a bankruptcy dealing particularly with ecu laws, particularly the McDonald's ecu Works Council
The writer systematically analyzes the clash among the McDonald's company and the economic relatives structures of the ecu international locations during which it operates, and exposes this clash as an 'unequal fight' among financial liberalism and collectivism.
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